Ashok Pillai

Home
About Me
Experience
Portfolio
Education
Contact

About Me

I am a Creative thinker, Creative Strategist, Designer and 360º EXPERIENTIAL MARKETER using various Digital technology and research tools to connect with consumers and target audiences.

17 + years of diversified media experiences in Online Media / Advertising / OOH / Retail / Pharma/ Print & Packaging / DOOH / Cinema / Ambient & Events / Social Media platforms.

Deep understanding of Traditional media eco system and strong exposure in execution of Innovative ideas, Vendor management and Client presentation for OOH & BTL touch points.

I can Collaborate, Integrate and Learn with your expertise and bring new facets to Innovative ideas.

I am positive you will find my abilities and knowledge to take up Leadership role.

Awards: Won many awards for Innovative ideas and Technology driven concepts using latest technology, AR & VR, on various Touch points.

Consumer Ecosystem: OOH I Retail I DOOH Screens I Events I Ambient & Cinema Integration I eLearning I Social Media I Print & Packaging I Way Finding Signage’s

Graphics: Adobe Creative Cloud Suite I 3D design I Microsoft office 365

Platforms: Windows I Mac operating system I Microsoft Office

Others: Photography I Movies I Sketch I Fitness trainer

Interest: Virtual Reality I Artificial Intelligence I Programmatic Advertising I Gesture Technology I Photography I Functional and Fitness training.

Professional Skills

Ideas / Design

Strategy

Communication

Technical

Presentation

Public Speaking

Perseverance

Active Listening

Professional Experience

RECENT 6 PROFESSIONS

AVP - Creative & Head of Innovations

Agency: Outdoor Advertising Professionals Pvt
July 2018 - Till date

Role: Handling Brands of various categories for Pan India Campaign Coming up with Innovative concepts for campaigns across various consumer touchpoints (Billboards / Ambient / Airports / Cinema & Modern stores)

Using Digital technology / engagement to connect with consumers. Handling and managing creative team, support sales team for client/pitch presentation. Involved from Concept creation to execution of Innovative across various consumer touchpoints

GM - Marketing & Creative Head

Client: Inox Leisure Pvt
Sep 2017 - June 2018

Role: Handling Marketing requirements and brand promotion across social media Platforms and branding at BTL /ATL platforms.

Heading the Digital creative requirement for PAN INDIA Digital Screens & Events. Updating and tracking the INOX Leisure web, app and maintaining content for Digital screen content presence PAN INDIA.

Creative Director

Agency: Dentsu Posterscope India
March 2012 - Aug 2017

Role: Heading Creative team for verticals OOH, RETAIL, AMBIENT, CELEBRITY Division pitching clients for categories from Entertainment, FMCG, Retail, Telecom, Services, Education, and Banking & Finance and handling Global clients.

Responsible for developing a Digital & Innovative concept for various brands across OOH / AMBIENT /AIRPORT & innovative media format as per brief and be the part of Pitch team. Work got recognized and won awards for various prestigious category for OOH / Retail /Digital innovations / Cinema

Design & Content Head

Digital: DSN & Realtime Interactive Media
Sep 2007 - Feb 2012

Role: Creating Digital Signage contents to be Executed across Pan India Digital Screens. Conceptualising concepts for various categories from Entertainment, FMCG, Retail, Telecom, Services, and Banking & Finance.

Assisting National head / Marketing head for sales pitch. Creating layouts for printing full Bus wraps for AC / NON Busses,

Project Manager - eLearning

Digital: Jasubhai Digital Media
Feb 2005 - Aug 2007

Role: Creating Statement of work (SOW) Handling Multiple projects with Designer and Development team size of 15 to 20.

Involved in Designing, Integrating and Development of eLearning Digital Content for US & UK clients and Patni GE (Navi Mumbai).

Looking after Client Interaction, QC, Designing and Project Deliveries.

Project co-coordinator

Pharma: ANSA Pvt Ltd (Nicholas Phiramal)
Jan 2003 – Dec 2004

Role: Interaction with Sales team, and creating carton / Product design and layouts for Cosmetic and Pharma products. Getting Design approvals before sending to print production for Pharma packaging, and Bottle printing.

Testimonials

Ashok is one of those professionals you can hire with your eyes closed, he has keen sense of understanding what is required from the brief, you tell him what you want, and you will get more than what you asked for. Ashok has a very balanced head on those broad shoulders, which carry a team weight when required. I would love to work with Ashok many times over, and he is a delight to be around with. Fabian Trevor Cowan
Country Head Posterscope India & Head Indeed Smartcity